About us

Welcome to Dawn & Jolie, we are so happy you are here with us! We are here to help-

Empower your style. Embrace your story.

We are a mother daughter duo and the best of friends. We have been through some of the worst and best of times together. Both individually and together we have known hardships; health issues, surgeries, forgiveness, unhappiness, laughter, tears, and hard work. We are here today because of hard work and the inability to give up.  We both love clothes, fashion, and empowering women. After spending a combined 35 years in healthcare it was time to pursue something we have always been passionate about.

We want women to understand how important and beautiful they are. In the world we currently live in there is truly not enough love going around. We seem to be inundated with how we are supposed to look a certain way or be a certain weight. Our online boutique will cater to women of all shapes and sizes and we take great pride in that. We understand how much a new dress or pair of earrings can impact your day. We also believe strongly in the power of positivity. Although our journey has not always been easy, we can tell you with 100% certainty that it was worth it and there have been thousands of lessons we have gleaned from those experiences. We are here for each and every one of you. You are not alone! You are enough! You are Beautiful!  A very special thanks to Ethan (son and brother) you are amazing and we appreciate all of your help with making this dream a reality.

We hope with each purchase you make we can share positivity and joy with you. We want each and every shopper to feel valued. Please share and tag us, #DawnandJolie.

One of our favorite quotes has been:

"Three simple rules in life: